Pricing

Direct Primary Care pricing for a launch partner you hire once.

Brand, site, software, and growth, built for membership medicine. Limited engagements. No templates sold as custom.

Launch

First practice. One physician. Open in 90 days.

$899 / mo

Billed monthly

+$2,000 launch fee

  • Brand system and DPC messaging (positioning, offer, membership page copy)
  • Custom site, SEO-ready, payment-ready
  • Software stack configured (membership, scheduling, CRM)
  • Google Business Profile + local foundation
  • Launch-week campaign (organic + one paid test)
  • Weekly build calls through go-live
Request a free review

One location, one provider. 90-day engagement.

Most popular

Growth

Panel is open. We fill it.

$1,495 / mo

Billed monthly

+$2,000 launch fee

$1,000 credit if you already paid the Launch fee.

Everything in Launch, plus:

  • Monthly growth plan and paid-media management (budget billed separately)
  • Reputation engine (reviews, response, listings)
  • 2 SEO articles / month + on-page updates
  • Monthly performance report: leads, booked consults, enrollments, CAC
  • Biweekly working session
Request a free review

For practices actively filling a panel.

Practice

Multi-provider or multi-site. Dedicated lead.

$2,490 / mo

Billed monthly

+$3,000 launch fee

Everything in Growth, plus:

  • Multi-provider / multi-location architecture
  • Dedicated account lead
  • Employer / group DPC track (deck, pricing sheet, outreach sequence)
  • Quarterly strategy session
  • Priority build queue
Request a free review

Launch fee is due at kickoff and covers brand, website, and systems. The monthly fee starts when work begins. Ad spend is not included. Two Launch builds per month.

Free tool

Count the members, not the months.

A membership practice pays for its launch one enrolled member at a time. Put your own price, panel, and overhead into the calculator and see how many members cover the build.

Model your panel

One adult member at $99/mo

$1,188/year

Launch typically pays for itself in

8–15 new members

Tap to model your own panel.

Questions, answered

What's free?

A 45-minute practice review. No free build work. If we take the engagement, the launch fee starts the build.

Which plan should I choose?

Launch if you are pre-open or solo and not marketing yet. Growth if you are open and need members. Practice if you have more than one clinician or site.

Can I change plans later?

Yes after the initial term. Upgrades start on the next billing cycle.

Are there contracts or fees to start?

Launch fee is due at kickoff ($2,000 Launch/Growth, $3,000 Practice). Launch and Growth have a 90-day minimum; Practice has a 6-month minimum. After that, month-to-month. Pay annually and save two months. Ad spend is billed separately.

Is ad spend included?

No. Media budget is billed separately to the platforms.

Do you have a referral program?

Yes. Refer a practice and, once it pays its launch fee, we credit one month of your plan.

Do you take every practice?

No. Two Launch builds per month. Fit is decided on the review call.

Start with a 45-minute practice review.

We look at your market, your timeline, and whether we are the right partner. If it fits, the launch fee starts the build.

Request a free review